Mobile-friendly URLs
Updated on 20-October-2016 at 10:16 AM
Business Catalyst End of life announcement - find out more details.
About the new Algorithm
This new update involves additional code standards which make the website mobile-friendly. In other words Google will now promote mobile-friendly sites over none mobile-friendly sites if you search from a mobile device. Websites where the code meets the new requirements will have a new label "Mobile-friendly" next to the site description as shown below :

In order to check if your sites meet the new requirements Google has created a Mobile-Friendly test analyzer where you can check your site for mobile-friendliness.
Affected areas
- Affects only search ranking on mobile devices.
- Affects search results in all languages globally.
- Applies to individual pages, not entire websites.
Solution to this
- First and major requirement from Google is that your site has to be responsive.
- If you have three different versions of the same site , start the website creation from the mobile version as the base version.
Responsive design is basically a technique that adapts the site layout to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries.
Apply this technique for the projects that require separate design for all three versions of site eg: Sites created using Adobe Muse
Frequently asked questions:
Questions | Answers |
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Why BC affected when it offers mobile support feature? | With Mobile Support enabled you basically create different versions of the site pages with their own HTML structure and that is not responsive design. For these sites I highly recommend making them responsive in order to meet the new requirements and, in addition, it will be easier to maintain one single version of the site. |
Can an existing Business Catalyst site be optimized to become mobile-friendly? | Yes, however, it depends on the site structure.
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Can an existing Business Catalyst site be optimized to become mobile-friendly? | This can be simply done by creating an alternate phone page and reformatting the content for the smaller view. By creating a phone version of the page Muse automatically adds the following link to the head of the desktop page to inform Google of the alternate mobile-friendly phone page:
In addition, Muse automatically adds a redirect to the head of the desktop page such that the browser will redirect to the phone page when viewed from a phone. Finally, Muse adds the following information to the head of the phone page to inform Google of the relationship between the phone page and the desktop page:
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