Set up wholesale purchases on your online store

Updated on 20-October-2016 at 10:16 AM

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You can set up a wholesale business alongside your retail business on your online store. After you sign up wholesalers to the program, you can offer them wholesale prices, catalogs, and shipping options.

The workflow for setting up wholesalers consists of the following steps:

  1. Set up wholesale products, catalogs, and shipping options.
  2. Subscribe wholesalers to a wholesale program.

Note:

To confirm they are wholesalers, visitors must log in to a secure zone. See  Add a secure area to your site .

Add wholesale prices to products

Specify a wholesale price for products. If the customer is logged in as a wholesaler, the wholesale price is displayed. If not logged in as a wholesaler, the retail price is displayed.

  1. Do one of the following:
    • For an existing product, select E-Commerce > Products, and then click the product from the list.
    • For a new product, select E-Commerce > Products and click Add Product.
  2. Click the Prices tab.
  3. Select Wholesaler from the Pricing type menu, and then enter a Sell Price.
  4. Click Save Price.

Add wholesale shipping options

If the customer is logged in as a wholesaler, the wholesale shipping options are displayed. If not logged in as a wholesaler, the retail shipping options are displayed.

  1. Do one of the following:
    • For an existing shipping option, select E-Commerce > Shipping Options, and select the shipping option from the list.
    • For a new shipping option, select E-Commerce > Shipping Options and click Add New Shipping Option.
  2. Click Show More Options.
  3. Select Wholesaler from the Show Shipping Option To menu, and then click Save.

Add wholesale product catalogs

You can display catalogs only to customers who are logged in as wholesalers.

Note: You don't have to create separate wholesale catalogs if you offer your products to both retail and wholesale customers. Business Catalyst can dynamically modify price and shipping information depending on the login status of the customer.

  1. Do one of the following:
    • For an existing Catalog, select E-Commerce > Catalogs, and then click the catalog from the list.
    • For a new catalog, select E-Commerce > Catalogs and click Add Catalog.
  2. Select Existing Customers from the Show Prices to menu, and then click Save.

Note: Catalogs set to display to existing customers are shown to all logged in visitors, regardless of the wholesale status.

Subscribe visitors to a wholesale program

You can subscribe site visitors to a wholesale program using one of the below methods:

  • Manually subscribing a customer
  • Create a form to subscribe site visitors

Manually subscribing a visitor

You can manually subscribe an existing customer to a wholesale program by modifying the customer subscription. See  Manage Customer Subscriptions .

Create a form to subscribe site visitors

  1. Create a form, see  Create and insert a form.

  2. In the web form properties screen, click the Wholesaler Subscription checkbox.

     
  3. Save and insert the form in a page